2016 has been a great year with many new exciting premium pop-up concepts!
– Temporary shops is a very important added value to the customer path; they make the shopping experience enticing and engaging and adds important diversity and novelty at the center. Also; entrepreneurs are given the ability to promote and launch new products at an arena that would otherwise be difficult for them to access. The intention is to create long term, lasting bond with potential customers, says Elin Cappelen, pop-up shop manager at Steen & Strøm.
Just in time before Christmas, as many as 30 pop-up concepts are implemented at the Norwegian centers! Among others, you can find Cecilie Melli at Arkaden Torgterrassen, Nordic Skincare at Åsane, Tights.no at Oslo City, Løiten light at Lillestrøm Torv and Arts & Crafts at Gulskogen.
December 13 2016